Power Play: The Beginning of the Endgame in Net Markets
From the experts at A. T. Kearney: understanding and leveraging the full, awesome potential of the business-to-business space In this important book, a team of experts from the prestigious international consulting firm of A. T. Kearney offer powerful insights and analysis of the business and financial opportunities opening up in the B2B landscape. Drawing upon A. T. Kearney's groundbreaking consulting work on B2B issues with top companies around the globe, they develop a framework for understanding the implications and competitive advantages of B2B now and in the years ahead. And, with the help of real-life examples and case studies from Microsoft, Intuit, Nabisco, and other major U.S., European, and Asian players in the consumer, automotive, and high-tech industries, they outline proven strategies and tactics managers can use to enter and make the most of the B2B space. Michael Moriarty (Chicago, IL) has more than twenty-five years of industry and consulting experience, specializing in fast-moving consumer producrts and retail industries. He is the global leader of A. T. Kearney's Consumer Industries practice.
Format:Hardcover
Language:English
ISBN:0471438804
ISBN13:9780471438809
Release Date:September 2001
Publisher:John Wiley & Sons
Length:256 Pages
Weight:1.08 lbs.
Dimensions:0.9" x 6.3" x 9.5"
Customer Reviews
3 ratings
Outdated?- Hardly! Pure Brilliance!
Published by Thriftbooks.com User , 22 years ago
This book had everything I was looking for. Moriarty and Klassen are simply geniuses- by laying out the facts and standards so easily. For years, I've been leading my company with the outdated forms of commonly accepted e-commerce procedures. Moriarty and Klassen opened my eyes to fresh and logical ways that I had never thought of. As for Sculley and Woods, with their B2B Exchanges & Evolving E Markets titles, those were horrid. I repeatedly asked myself, "Why am I reading this?" But then Power Play grabbed my attention. Frankly with the PTRW having its standards as they are, it's hard to believe that someone would be motivated to write such a great book. I happened to get my paws on a limited-edition, autographed copy; I can only imagine what it will be worth in a couple of years.
Happy to be back
Published by Thriftbooks.com User , 23 years ago
I love this book. I went back to a"Power Play" employer after an 18 month dotcom holiday, and this book hits it right on the head. We like to think of ourselves as pretty advanced, but the way the authors think about how the big, established companies are going to internalise internet-based technologies is spot on. It's not as exciting as my earlier job, but it's also not as wierd and paranoid, either--and it's nice to have 24 months as a medium term horizon rather than 24 hours. And the best thing is that now I'm moving hundreds of millions of dollars of transactions rather than millions (or thousands...)--and even though our P/E is "only" 20, the stock price value is still a big deal. In addition to all the content and structure these guys put together, what I love is how they talk about the internet--it's exactly the way I have to talk about it so that the top guys in my company understand what we're trying to do. It may take us three years, but I know we'll get there. I'm going to go back and read it again.
Valuable Insight Into the New Economy and Net Markets
Published by Thriftbooks.com User , 23 years ago
Mike Moriarty and Bruce Klassen met - and exceeded - every expectation I had for this book. It's must-have reading for anyone looking to leverage value from the supply chain and streamline business processes. Particularly insightful were the chapters on creating stickiness with content and setting the global standard for standards.
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