Power Promoting: How to Market Your Business to the Top!
In this work, the author recounts some of his success stories, while describing power promoting techniques which should get big-time market exposure without large advertising and promotion budgets. It covers topics from getting started to writing high-impact press releases, sales letters, and telemarketing scripts.
Format:Paperback
Language:English
ISBN:0471142549
ISBN13:9780471142546
Release Date:February 1997
Publisher:Wiley
Length:240 Pages
Weight:0.85 lbs.
Dimensions:0.7" x 6.0" x 8.9"
Customer Reviews
5 ratings
Excellent motivater
Published by Thriftbooks.com User , 17 years ago
This book really helped get me excited about promoting my business. I have some excellent plans for the up coming year.
Increase Sales & Revenues
Published by Thriftbooks.com User , 21 years ago
I have a small business that sells high quality consumer products. For awhile I thought that no one liked my products,then I learned that people just didn't know about my products. Power Promoting: How to Market Your Business to the Top taught me how to get my message out to consumers. Ever since I applied Sussman's techniques, I have dramatically inceased my sales and revenues.
how to be successful
Published by Thriftbooks.com User , 22 years ago
I have a small business that was stagnating since 9/11. A friend suggested that I read Power Promoting. I implemented a number of the techniques in Mr. Sussman's book and within weeks things picked up - big time! This has been the most helpful marketing/PR business book that I have ever read. And I've read many of them. I enthusiastically recommend it.
the best book i've read for promoting one's business
Published by Thriftbooks.com User , 25 years ago
This book has actually helped me to make my business more successful. I couldn't have done it without the help of Jeffrey Sussman and his book, Power Promoting! Everyone with a business should read it!
One-of-a-kind cookbook for small business PR
Published by Thriftbooks.com User , 26 years ago
Jeffrey Sussman's book is an inspirational and motivational how-to directed at anyone who wants to promote their business. I have read many public relations and advertising books and have never come across one as specific and helpful for real-world small businesses, as this one. Contains specific case histories that you can relate to whether you have a one-person business or a much larger one.
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