Power Up Your Profits: 31 Days to Better Selling
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Book Overview
Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction
This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules.
Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.
This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules.
Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.
Format:Hardcover
Language:English
ISBN:0471651494
ISBN13:9780471651499
Release Date:December 2004
Publisher:Wiley
Length:368 Pages
Weight:1.50 lbs.
Dimensions:1.2" x 6.3" x 9.2"
Customer Reviews
1 rating
Great Book from a Rainmaker's Rainmaker
Published by Thriftbooks.com User , 17 years ago
A great general and comprehensive book on marketing for CPAs. Troy Waugh is really "the rainmaker's rainmaker." He has great insight into practice development for professiona service firms, and this book touches all areas. This is a 'must read' for anyone interested in growing a CPA firm.
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