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Offers an overview of pricing research: measurement and scaling issues, behavioral response to price, pricing tactics, empirical research, game-theoretic models, pricing on the Internet, and... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0965711463

ISBN13:9780965711463

Release Date:December 2005

Publisher:Marketing Science Institute

Length:82 Pages

Weight:0.15 lbs.

Related Subjects

Business Business & Investing Economics

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