Foundations of Marketing
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Book Overview
Discover the essentials in today's marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that's popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7E. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare you for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate the issues, while a wealth of learning supplements, such as podcasts, videos, and an interactive marketing plan, help you develop the practical decision-making and marketing skills you need for professional success.
Format:Paperback
Language:English
ISBN:1305405765
ISBN13:9781305405769
Release Date:January 2016
Publisher:South Western Educational Publishing
Length:544 Pages
Weight:2.36 lbs.
Dimensions:0.8" x 8.4" x 10.8"
Customer Reviews
5 ratings
Good Marketing book.
Published by Thriftbooks.com User , 14 years ago
My class MKT300, we have to read the actual book, it is an easy read, and I am getting alot out of it. (even for an accounting major)
Quickly shipped, good condition
Published by Thriftbooks.com User , 15 years ago
This book was in good condition, and it was shipped in time for my class (and for me to read the first couple chapters). Wonderful doing business with this seller.
Great book
Published by Thriftbooks.com User , 15 years ago
I received the book Foundations of Marketing in good timing and the condition was as stated in the ad. I would buy books from them again.
Good service
Published by Thriftbooks.com User , 16 years ago
The book is in excellent condition. My only complaint is that it is an instructor's copy that prevents me from selling it back to any local bookstores...apparently someone cannot read b/c it says in big, obvious lettering "DO NOT SALE" all over the front and back cover. But again, the book is in great condition and was delivered promptly.
High Quality
Published by Thriftbooks.com User , 16 years ago
The book is very easy to read and comes with a lot of great examples from the real world.
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