Recognized as the most comprehensive introduction to the banking industry for over 40 years, Principles of Banking presents an overview of the fundamentals of banking, along with contemporary issues and developments in the industry today. The textbook covers the structure and operation of banks as profit-making enterprises, evolution of the U.S. banking system, money and banking and the roles ofthe Federal Reserve and banks in the economy, managing bank assets and liabilities,bank products and services for consumers and buisnesses, sales and marketing, importance of customer service, personal financial planning, safeguarding financial information and bank assets, and the laws, regulations, and regulators.
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