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Paperback Principles of Corporate Communication Book

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ISBN: 0131509969

ISBN13: 9780131509962

Principles of Corporate Communication

By Cees Van Riel

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This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image. This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0131509969

ISBN13:9780131509962

Release Date:June 1995

Publisher:Prentice Hall

Length:239 Pages

Weight:0.85 lbs.

Dimensions:0.5" x 6.2" x 9.2"

Related Subjects

Business Business & Investing Economics

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