Principles of Pricing: An Analytical Approach. Rakesh V. Vohra, Lakshman Krishnamurthi

by Lakshman Krishnamurthi and Rakesh V. Vohra

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Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:1107010659

ISBN13:9781107010659

Release Date:March 2012

Publisher:Cambridge University Press

Length:262 Pages

Weight:1.14 lbs.

Dimensions:0.9" x 6.2" x 9.1"

Related Subjects

Business Business & Investing

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Principles of Pricing: An Analytical Approach. Rakesh V. Vohra, Lakshman Krishnamurthi

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