Problem Solved: How to Recognize the Nineteen Recurring Problems Faced in Design, Branding and Communication and How to Solve Them

by Michael Johnson and Michael Johnson

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Book Overview

A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.

Format:Hardcover

Language:English

ISBN:0714864730

ISBN13:9780714864730

Release Date:September 2012

Publisher:Phaidon Press

Length:320 Pages

Weight:2.82 lbs.

Dimensions:1.3" x 8.5" x 9.6"

Grade Range:Preschool to Postsecondary

Related Subjects

Accounting Accounting & Finance Advertising Art Arts, Music & Photography Business & Investing Design Education & Reference Graphic Design History & Criticism

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Problem Solved: How to Recognize the Nineteen Recurring Problems Faced in Design, Branding and Communication and How to Solve Them

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