Problems in Marketing: Applying Key Concepts and Techniques
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Book Overview
Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem.
A companion Web site with resources for students and instructors is available.
Format:Paperback
Language:English
ISBN:0761971793
ISBN13:9780761971795
Release Date:December 2007
Publisher:Sage Publications Ltd
Length:336 Pages
Weight:1.15 lbs.
Dimensions:0.8" x 7.3" x 9.1"
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