Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners
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Book Overview
This text provides guidelines for determining the products customers want and the designing of products they want to buy. It shows how to create and manage a business strategy based on successful new products, giving ideas from different industries and widely scattered nations. The book also combines fiction with theory from real, contemporary companies.
Format:Hardcover
Language:English
ISBN:0875843417
ISBN13:9780875843414
Release Date:March 1995
Publisher:Harvard Business Review Press
Length:472 Pages
Weight:1.96 lbs.
Dimensions:1.6" x 6.4" x 9.6"
Customer Reviews
1 rating
I found the book very informative.
Published by Thriftbooks.com User , 26 years ago
Product Juggernauts is a book not only for corporate executives or senior management. I am a graduate student with little product development experience. However, the product examples that the authors focused on were very insightful to the course material I have been studying. It had better examples and flowed easier than a book we are using in class, "Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality," by Steven C. Wheelwright and Kim B. Clark. This book is a must for anyone wanting to learn more about product development.
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