Product Leadership: Pathways to Profitable Innovation
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Book Overview
As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons.Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. "Product Leadership" won't just tell you what things are helpful to your company's success. Now it will tell you "how and how much" they help.
Format:Hardcover
Language:English
ISBN:046501433X
ISBN13:9780465014330
Release Date:January 2005
Publisher:Basic Books
Length:288 Pages
Weight:1.28 lbs.
Dimensions:1.0" x 6.4" x 9.5"
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