Product Recall Management: Preparation, Execution and Recovery
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Product recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takata's airbag recall cost $25 billion and led to bankruptcy. Similarly, a viral video showing a Kryptonite bike lock easily broken damaged customer trust significantly. Effective recall management is crucial. It involves addressing supply chain, production, legal, and customer relationship aspects, with marketing playing a key role. A well-managed recall limits company damage and protects customers, while also considering investors, regulatory agencies, policymakers, and the public. This book offers guidance on developing a recall strategy, communicating safety risks, and restoring trust post-crisis. It provides detailed recommendations for recall management across different phases, with insights into consumer goods, food, and automotive sectors, and shows the broader impact of product defects. This book is a practical toolkit for managers, backed by current research and real-world case studies, ensuring effective navigation through product recalls.
Format:Paperback
Language:English
ISBN:3658455861
ISBN13:9783658455866
Release Date:November 2024
Publisher:Springer
Length:164 Pages
Weight:0.60 lbs.
Dimensions:0.3" x 5.6" x 7.9"
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