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Paperback Professional Press, Editorial and PR Photography Book

ISBN: 024051520X

ISBN13: 9780240515205

Professional Press, Editorial and PR Photography

Editorial, press and PR photographers need to be able to take a range of interesting and informative photographs - from celebrity portraits to magazine covers, news events, promotional pictures and fashion assignments. Success in these areas requires not just individual flair and skill, but an ability to market those talents in order to win space in publications. Based on the author's own experience of undertaking assignments for national and local newpapers, trade magazines, PR clients and book publishers - this book is a practical guide to the art of 'being professional'. The book is packed with hints, tips and first-hand advice on the day-to-day running of a business, the equipment you need and how to organise your finances - all the things that professionals might wish they had known when they first started out. Advice on the best way to present your portfolio and how to deal with clients and work to a brief is also given. Sections on practical technique show the best way to approach a variety of assignments, with suggestions for good composition, what equipment to use and how to get the best results. The examples range from location work, to press assignments, pack-shots, cover pictures, portraits, events and picture stories. The reader is then taken into the studio and shown the principles of lighting and how to control exposure with greater precision than is normally possible in the field.

Recommended

Format: Paperback

Condition: Very Good

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Customer Reviews

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Read this before you start (I mean it!)

This book should be required reading for anyone considering making a living in press, editorial, and PR photography in the United Kingdom or elsewhere. It sould be required reading for anybody considering to consider this profession, and any aspiring photographer could do worse than reading this book.It is, essentially, an unsentimental guide to becoing a profesional photographer. It is unsentimental in the best sense of the word: it tells it like it is. "A staff position ... is no longer a job for life". So there: You'll need a variety of skills to make ends meet. He laments students who wants to take Tom Stoddart-esque picture stories but are only prepared to give photography a year or two, to see how it goes. In his realistic and unsetimental way he points out that you need commitment: "Tom Stoddart didn't start out covering ... life in Albania but, rather, was one of the pack who snapped Lady Diana Spencer..." True, even if many would rather hear differently.This is above all a practical book with tips on everything from how to get a job to how to invoice your clients. It is lavishly illustrated with Tarrant's images from real assignments.The final section describes the careers of a handful of famous photographers (Rod Ashford, Roger Bamber, Chris Bennet, Ken Lennox, Jim Marks, Paul Stewart, and Tom Stoddart): how did they start? how did they develop their careers? This section alone is worth the purchase price -- a true gem!
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