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Paperback Programmes de fidélisation: Module douze [French] Book
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ISBN: 1794488529

ISBN13: 9781794488526

Programmes de fidélisation: Module douze [French]

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Dans le module d'introduction, nous avons parl de la d r glementation et de la fa on dont elle a ouvert l'industrie du transport de passagers de nouveaux acteurs, ce qui a contribu intensifier la concurrence et a permis l'av nement des tarifs r duits. Les programmes pour voyageurs assidus sont aussi un exemple des innovations commerciales datant de cette poque.

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