Progress in Communication Sciences, Volume 13

by George A. Barnett

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Book Overview

This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology, with insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.

Format:Hardcover

Language:English

ISBN:1567502776

ISBN13:9781567502770

Release Date:September 1997

Publisher:Praeger

Length:278 Pages

Weight:1.25 lbs.

Dimensions:0.7" x 6.1" x 9.2"

Related Subjects

Business Business & Investing Language Arts Psychology

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Progress in Communication Sciences, Volume 13

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