Promotional Strategy: An Integrated Marketing Communication Approach

by Martin W. Warshaw, James F. Engel, Thomas C. Kinnear, et al.

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The book takes an innovative approach to promotional strategy and focuses on the integration of the entire promotion mix, not just advertising. As with prior editions, this edition is built on a solid... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:1893673057

ISBN13:9781893673052

Release Date:January 2000

Publisher:Pinnaflex Educational Resources inc

Length:690 Pages

Weight:2.56 lbs.

Dimensions:8.8" x 1.3" x 7.0"

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Promotional Strategy: An Integrated Marketing Communication Approach

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