Promotional strategy: Managing the marketing communications process

by James F. Engel, Martin R. Warshaw, Thomas C. Kinnear

No Customer Reviews

This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0256021562

ISBN13:9780256021561

Release Date:January 1979

Publisher:R. D. Irwin

Length:755 Pages

Weight:2.90 lbs.

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Education & Reference Management & Leadership Marketing Marketing & Sales

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2025 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ^® and the ThriftBooks ^® logo are registered trademarks of Thrift Books Global, LLC

Promotional strategy: Managing the marketing communications process

Recommended

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us