Whether you are bidding on a $5,000 project or a $10 million contract, the way a proposal is written and presented can mean the difference between winning and losing. This practical step-by-step guide... This description may be from another edition of this product.
The purpose of this book is to provide you with a practical guide to writing and organizing sales proposals - with emphasis on "practical". Instead of discussing salesmanship 101, sales theories, and proposal war stories, this book focuses on developing the materials and a process for writing winning proposals.This book is useful not only as a writing guide, but as a proposal resource to show management how professional proposals are resourced, managed, and written. These ideas and others are explored in this new edition.
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