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Paperback Psychological Foundations of Marketing Book
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ISBN: 0415620015

ISBN13: 9780415620017

Psychological Foundations of Marketing

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A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card?... This description may be from another edition of this product.

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Format: Paperback

Condition: Very Good*

*Best Available: (ex-library)

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Business Business & Investing Economics Psychology

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