Public Communication Campaigns
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Book Overview
In this fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas.This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet//Web-based campaigns.This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs.
Format:Paperback
Language:English
ISBN:0761922067
ISBN13:9780761922063
Release Date:November 2000
Publisher:Sage Publications (CA)
Length:440 Pages
Weight:0.25 lbs.
Dimensions:0.9" x 6.8" x 8.8"
Related Subjects
Business & Investing Communication Communication & Journalism Communication & Media Studies Communication Policy Communications Language Arts Marketing Marketing & Sales Media Studies Politics & Government Politics & Social Sciences Social Science Social Sciences Speech Textbooks Words, Language & GrammarCustomer Reviews
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