Public Relation Cases
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Book Overview
The Sixth Edition of PUBLIC RELATIONS CASES continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to why select public relations cases had the effect they did. This text's excellent organization, practical and theoretical coverage of topics, and variety of cases have been its consistent strengths.
Format:Hardcover
Language:English
ISBN:0534086470
ISBN13:9780534086473
Release Date:January 1988
Publisher:Wadsworth Publishing Company
Length:447 Pages
Customer Reviews
2 ratings
incredible read
Published by Thriftbooks.com User , 22 years ago
I read this book for a class; changed my major to public relations the day I read the last page. Read Geurilla PR Wired too; both books fed my love for the PR industry and gave me an idea that PR was just more than spin doctoring and covering up bad fish with too much sauce.
complete guide to public relations and case studies
Published by Thriftbooks.com User , 26 years ago
I studied with Jerry at American University in Washington, D.C. His book is a great guide for the public relations novice to the season publicist. Jerry's writings and explanations are clear and concise not to mention timely. It is a book that should be on every public relations professionals book shelf for reference and review.
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