Public Relations Cases
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Book Overview
The Sixth Edition of PUBLIC RELATIONS CASES continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:0534514324
ISBN13:9780534514327
Release Date:June 2000
Publisher:Wadsworth Publishing Company
Length:488 Pages
Weight:1.70 lbs.
Dimensions:0.7" x 7.3" x 9.3"
Related Subjects
Business Business & Finance Business & Investing Communication Communication & Journalism Communication & Media Studies Communications Economics Education & Reference Humanities Language Arts Marketing & Sales Media & Communications Performing Arts Politics & Social Sciences Public Relations Reference Skills Social Sciences Textbooks Words, Language & GrammarCustomer Reviews
2 ratings
incredible read
Published by Thriftbooks.com User , 22 years ago
I read this book for a class; changed my major to public relations the day I read the last page. Read Geurilla PR Wired too; both books fed my love for the PR industry and gave me an idea that PR was just more than spin doctoring and covering up bad fish with too much sauce.
complete guide to public relations and case studies
Published by Thriftbooks.com User , 26 years ago
I studied with Jerry at American University in Washington, D.C. His book is a great guide for the public relations novice to the season publicist. Jerry's writings and explanations are clear and concise not to mention timely. It is a book that should be on every public relations professionals book shelf for reference and review.
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