Public Relations Programming and Production

by E.W. Brody

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Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.

Format:Hardcover

Language:English

ISBN:027592677X

ISBN13:9780275926779

Release Date:March 1988

Publisher:Praeger

Length:338 Pages

Weight:1.43 lbs.

Dimensions:0.8" x 6.1" x 9.2"

Related Subjects

Business Business & Finance Business & Investing Business Communication Communications Economics Marketing & Sales Public Relations Skills

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Public Relations Programming and Production

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