Public Relations: Theory and Practice

By Mark Sheehan

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Book Overview

This fully updated guide to the theory and practice of public relations outlines the profession's core principles and explains how to develop a variety of public relation strategies. Drawing on recent communication theory, this explains partnering with the media, including how to effectively integrate print, electronic, and other forms of communication to reach specific groups and individuals. Employing timely case schedules, this book stresses the complexities of internal and community relations as well as a number of keys to crisis and event management.

Format:Paperback

Language:English

ISBN:1865089222

ISBN13:9781865089225

Release Date:April 2004

Publisher:Allen & Unwin

Length:480 Pages

Weight:2.01 lbs.

Dimensions:1.2" x 6.8" x 9.0"

Related Subjects

Business Business & Investing Economics Social Science Social Sciences

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Public Relations: Theory and Practice

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