Public Relations: What Research Tells Us

(Part of the Commtext Series Series)

by John V. Pavlik

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Are news reports prepared by journalists or are they prepared by public relations specialists? What do we know about the nature and effect of information packaged as part of a PR campaign and transmitted to us as news? What can research tell us? Public Relations is a comprehensive study of this neglected field of communications research. Pavlik examines the many theories of how information works and sheds light upon the link between information, attitude and behaviour.

Format:Hardcover

Language:English

ISBN:0803929501

ISBN13:9780803929500

Release Date:June 1987

Publisher:Sage Publications, Inc

Length:152 Pages

Weight:0.81 lbs.

Related Subjects

Business Business & Finance Business & Investing Communication Communication & Journalism Communications Economics Language Arts Marketing & Sales Public Relations Textbooks Words, Language & Grammar

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Public Relations: What Research Tells Us

(Part of the Commtext Series Series)

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