Purple Goldfish Workbook: 10 Ways to Attract Raving Customers
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Are you looking to stand out from your competition?
Uhh, is that even a question? Of course, you are Unfortunately, nearly every other business is, too... So, how can you stand out in a sea of sameness?
This Purple Goldfish Workbook is designed as a companion to the book Purple Goldfish 2.0. The workbook aims to provide a step by step process for customer experience design. It is a roadmap for implementing Purple Goldfish Strategy in your organization. The benefit is differentiation, loyalty, and word of mouth.
The workbook is broken up into three main parts:
Part 1 - (The Why) Introduction - the case for focusing on customer experience.
Part 2 - (The What) Key Concepts - the 10 types of Purple Goldfish in the categories of value and maintenance.
Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish.
Format:Paperback
Language:English
ISBN:1732665281
ISBN13:9781732665286
Release Date:November 2019
Publisher:9 Inch Marketing
Length:74 Pages
Weight:0.43 lbs.
Dimensions:0.1" x 8.5" x 11.0"
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