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Paperback Qualitative Marketing Research Book
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ISBN: 0761963669

ISBN13: 9780761963660

Qualitative Marketing Research

by , , , et al.
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Format: Paperback

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Book Overview

Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.

Related Subjects

Business Business & Investing Economics Reference

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