Qualitative Research Methods in Public Relations and Marketing Communications

by Immy Holloway and C. Daymon

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Qualitative research holds great potential for the study of public relations and marketing communications due to its ability to enable researchers to be closely involved with research participants.... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0415222745

ISBN13:9780415222747

Release Date:January 2002

Publisher:Routledge

Length:304 Pages

Weight:1.02 lbs.

Dimensions:0.7" x 6.2" x 9.4"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Marketing Marketing & Sales Reference

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Qualitative Research Methods in Public Relations and Marketing Communications

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