Quantitative Modelling in Marketing and Management

by Luiz Moutinho and Kun-Huang Huarng

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The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:9814407712

ISBN13:9789814407717

Release Date:December 2012

Publisher:World Scientific Publishing Company

Length:532 Pages

Weight:1.95 lbs.

Dimensions:1.3" x 6.2" x 9.1"

Related Subjects

Business Business & Investing Economics Math Mathematics Science & Math

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Quantitative Modelling in Marketing and Management

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