Quantitative Models in Marketing Research
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Book Overview
Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.
Format:Hardcover
Language:English
ISBN:0521801664
ISBN13:9780521801669
Release Date:August 2001
Publisher:Cambridge University Press
Length:222 Pages
Weight:1.35 lbs.
Dimensions:0.8" x 6.9" x 10.0"
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