Railway Studios: How a Government Design Studio Helped Build New Zealand
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On the 100th anniversary of its creation, this book celebrates Railways Studios--the design studio of the New Zealand Railways--and its role in helping build and connect New Zealand. It's a surprising story: a government agency that produced advertising for any-and-all clients, and dominated outdoor advertising for over 65 years (1920-1987). The Studios' advertisements ranged from posters to painted billboards and brochures, and they decorated every city and town, creating a gallery of the street. Whatever the promotion--from rail travel and tourism to enlistment in the army, clothing, and health promotion--the Studios played a role. Thousands of its designs influenced public attitudes, shaping how New Zealanders saw themselves. This definitive history of railways advertising is a time capsule of New Zealand life and examines the art of the Railways Studios, detailing its formative place in New Zealand design and art history.
Format:Hardcover
Language:English
ISBN:0995133832
ISBN13:9780995133839
Release Date:November 2020
Publisher:Te Papa Press
Length:376 Pages
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