Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century

by Don E. Schultz, Philip J. Kitchen, D Schultz, et al.

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Book Overview

Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

Format:Hardcover

Language:English

ISBN:0333926390

ISBN13:9780333926390

Release Date:September 2001

Publisher:Palgrave MacMillan

Length:410 Pages

Weight:1.70 lbs.

Dimensions:1.1" x 6.4" x 9.5"

Related Subjects

Accounting & Finance Business Business & Investing Communications Economics Entrepreneurship International Leadership Management & Leadership Skills Small Business & Entrepreneurship

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Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century

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