Readings in Service Marketing

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A collection of readings designed to supplement the authors' text Service Marketing . Subjects include explanations for the growth of services; managing by walking around; measuring customer... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0673983080

ISBN13:9780673983084

Release Date:January 1996

Publisher:Addison-Wesley Educational Publishers

Length:365 Pages

Weight:1.69 lbs.

Dimensions:0.9" x 7.6" x 9.6"

Related Subjects

Business Business & Investing Economics

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