Ready, Set, Talk!: A Guide to Getting Your Message Heard by Millions on Talk Radio, Television, and Talk Internet
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Book Overview
Ready, Set, Talk will help anyone--from the novice activist to the sophisticated public relations professional--develop a talk media message, prepare a campaign, and roll it out. The authors demystify... This description may be from another edition of this product.
Format:Paperback
Language:English
ISBN:1933392215
ISBN13:9781933392219
Release Date:August 2006
Publisher:Chelsea Green Publishing Company
Length:244 Pages
Weight:1.00 lbs.
Dimensions:0.7" x 6.0" x 9.0"
Customer Reviews
1 rating
Ellen Ratner is the master of Talk--in every format
Published by Thriftbooks.com User , 18 years ago
Ellen Ratner is the master of Talk--in every format. "Ready, Set, Talk" gives detailed, insider accounts from real experts and newsmakers. Chapter 3 on "Selecting a Spokesperson" is particularly helpful for those who must find a new face for their organization. Chapter 9 on "Crisis Management" provides an excellent, streamlined synthesis of both practical and theoretical perspectives on how to deal with disasters in the media. "Ready, Set, Talk" has earned a place in my library right next to classics such as Roger Ailes "You Are the Message."
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