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Paperback Really Good Packaging Explained Book

ISBN: 1592535453

ISBN13: 9781592535453

Really Good Packaging Explained

This book, the second in the series following Really Good Logos Explained , addresses the elements of effective packaging vs. packages that aren't successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals--each of whom will specialize in the area of product packaging--evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.

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Format: Paperback

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