Relationship Marketing: Successful Strategies for the Age of the Customer

by Regis McKenna

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The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive climate.

Format:Paperback

Language:English

ISBN:0756782430

ISBN13:9780756782436

Release Date:January 1991

Publisher:Diane Pub Co

Length:242 Pages

Weight:0.80 lbs.

Dimensions:9.0" x 0.8" x 6.0"

Related Subjects

Business Business & Investing Economics

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Relationship Marketing: Successful Strategies for the Age of the Customer

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