Relationship Marketing: Winning and Keeping Customers

by Helen Peck, Adrian Payne, Martin Christopher

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Complementing the title Relationship Marketing, this text presents a selection of articles covering such areas as: customer retention; employee satisfaction; supplier relations; and management of... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0750640170

ISBN13:9780750640176

Release Date:January 1998

Publisher:Butterworth-Heinemann

Length:320 Pages

Weight:1.04 lbs.

Dimensions:0.8" x 6.2" x 9.1"

Related Subjects

Business Business & Investing Economics

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Relationship Marketing: Winning and Keeping Customers

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