A tantalizing behind-the-scenes look at how a revolutionary new technology is developed and marketed by Microsoft.Though the rules of the computer industry have changed since Tracy Kidder's 1981 book, The Soul of the New Machine, the manipulative culture and intrigue that prevails in large corporations has not. In Renegades of the Empire, Michael Drummond, writing with the same insider access and narrative drive as Kidder, shows how three of Bill Gates's front-line warriors engage in subterfuge, backstabbing and high-level political intrigue to build and sell Chrome, a ground-breaking browser technology. In an exclusive agreement with the author, the three high level employees will lift the curtain on many of Microsoft's controversial practices. Their stories of ambition, lust for power and conquest reveal the Darwinian struggles that go on behind the walls of fortress Microsoft.
DirectX is the software component in Windows 95 (and later versions of Windows) that helps developers build graphics applications. This book beatifully describes the happenings in Microsoft which culminate in DirectX being a component of the operating system. The heroes are three Microsofties, nicknamed the Beastie Boys for their aggressive tactics in getting things done. The book is also a story of these three engineers and in particular about Alex St John. Evangelism to push software to customers, elaborate marketing stunts to introduce software, interactions with Apple and other companies during those times, the anti-trust case, are some of the really interesting parts of the book. Throughout the book, one gets to appreciate the creative spirit and thirst for better software that drives the engineers. Not only does the book shed light on the psyche of the software engineers involved, it creates an image of what its like within the walls of the software behemoth. Anyone interested in programming will certainly find this book extremely enjoyable and will readily relate to the cause pursued by the programmers in question. If you are not a programmer, you might find it a wee bit uninteresting at places. I would specially recommend this book to anyone who has done programming with OpenGL or any other graphics library. This book will be a work of history for people into graphics and gaming.
GREAT book!
Published by Thriftbooks.com User , 23 years ago
I reccomend this to anyone who wonders what microsoft is really like on the inside
Heros
Published by Thriftbooks.com User , 23 years ago
This was a great book, i'm usually not a big fan of reading, but this one kept my attention. Alex St. John is my new hero!
A Must-Read For Anyone Who's Ever Used DirectX
Published by Thriftbooks.com User , 25 years ago
This book is a fascinating read, especially for anyone in the fast-growing and ultra-competitive computer game industry. If you've ever used DirectX, you owe it to yourself to buy this book.It's all here: the creation of the wildly successful DirectX software platform; the humiliating WinG fiasco; Alex St. John's outrageous publicity stunts to promote DirectX (including the crisis with the cancelled alien spacecraft, or when he convinced several game industry executives to streak through Seattle GameWorks); the obnoxious coders who began the OpenGL wars; and St. John's raucous but ultimately career-limiting final letter to Gates & Co.Although the book reads at times like an Alex St. John biography, the book's mix of wild stunts, software eccentrics, and high technology is enough to keep any reader thoroughly entertained.Perhaps the most astonishing and terrifying revelation of all is how long it took Microsoft to take the multi-billion-dollar computer game industry seriously, even after the conception of DirectX . . . a mistake the company surely won't make again.
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