Reputation Marketing

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In a study conducted by PR Week, more than 85 percent of CEOs said that effective management of a corporation's reputation is critical to its market value. Reputation Marketing reveals steps marketers... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0658014293

ISBN13:9780658014291

Release Date:November 2001

Publisher:McGraw-Hill/Contemporary

Length:232 Pages

Weight:1.31 lbs.

Dimensions:0.9" x 6.3" x 9.3"

Related Subjects

Business Business & Investing Economics

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