Research in Consumer Behavior

By Linda M. Scott Elizabeth C. Hirschman Søren Askegaard, et al.

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Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.

Format:Hardcover

Language:English

ISBN:0762313048

ISBN13:9780762313044

Release Date:July 2006

Publisher:Jai Press Inc.

Length:286 Pages

Weight:1.19 lbs.

Dimensions:1.0" x 6.1" x 9.3"

Related Subjects

Business Business & Finance Business & Investing Consumer Behavior Economics Marketing & Sales Politics & Social Sciences Psychology Science Science & Math

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