Research Methods for Business: A Skill-Building Approach
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Book Overview
Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.
Format:Paperback
Language:English
ISBN:0470744790
ISBN13:9780470744796
Release Date:February 2010
Publisher:John Wiley & Sons
Length:468 Pages
Weight:1.95 lbs.
Dimensions:0.8" x 7.4" x 9.1"
Customer Reviews
3 ratings
The best on research methodology for business
Published by Thriftbooks.com User , 21 years ago
One have to think on scientific research. There are lots of good books on research methodology for social sciences, engineering and other technology related sciences. But for business and management this one is the best I found. Comprehensive, logical and easy to follow. Very suitable for undergraduate students.
Good book, but way overpriced
Published by Thriftbooks.com User , 22 years ago
This is a good book for the business student or consultant that has to frequently perform research and data analysis. Several methods and concepts are outlined. The topic of "research methods and data analysis" is not the most exciting; so don't have your expectations high that it's going to be interesting reading. On the other hand, if your objective is to learn how to apply certain techniques in data analysis, research, or conducting surveys, you'll find this book helpful....I had bought this book...(used, but in excellent condition) so it was a great buy...
Good elementary overview of research methodology
Published by Thriftbooks.com User , 24 years ago
This book is not as advanced as the PhD level, but it is a good supplement to PhD material. If you've ever been there, you know Cook and Campbell can be hard to understand, and Sekaran explains most concepts at a very easy level.
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