Retail Marketing Plans

by Malcolm McDonald and Christopher Tideman

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Retailing combines, as a business, a unique set of problems with an endless variety of solutions. Retail Marketing Plans is the only book which addresses marketing planning applied in a retailing... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0750620218

ISBN13:9780750620215

Release Date:February 1997

Publisher:Butterworth-Heinemann

Length:338 Pages

Weight:1.20 lbs.

Dimensions:0.8" x 6.2" x 9.2"

Related Subjects

Business Business & Investing Economics

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