Skip to content
Menu Button
Scan a barcode
Scan
My Lists
Scan a barcode
Scan
Business & Investing Books > Marketing & Sales Books
Hardcover Rethinking Business to Business Marketing Book
Share to Facebook
Share to Pinterest
Share to Twitter

ISBN: 0029286158

ISBN13: 9780029286159

Rethinking Business to Business Marketing

by
No Customer Reviews
It is often said that business-to-business purchasing decisions, unlike consumer spending, are based on a rational analysis of specifications. This book argues that a valuing image which knowledge merely serves to rationalize, lies behind most industrial customers' decisions, and it is on this that sellers should concentrate.

Recommended

Format: Hardcover

Temporarily Unavailable

2 people are interested in this title.

We receive 1 copy every 6 months.

Add to Wish List

Related Subjects

Business Business & Investing Economics Management & Leadership Marketing Marketing & Sales

Customer Reviews

0 rating
Write a review
Trustpilot

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Follow Us

Link to Facebook
Link to Twitter
Link to Pinterest
Link to Tumblr
Link to Instagram
Copyright © 2025 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks ® and the ThriftBooks ® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured