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Business & Investing Books > Small Business & Entrepreneurship Books
Paperback Rethinking Marketing: The Entrepreneurial Imperative Book
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ISBN: 0132393891

ISBN13: 9780132393898

Rethinking Marketing: The Entrepreneurial Imperative

by , , , et al.
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Format: Paperback

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Book Overview

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. KEY TOPICS: Asks questions suing a "what if?" compass in which the emphasis is on asking the right questions, rather than finding the right answers. MARKET: For entrepreneurs looking to make sense of the many new contributions that have redefined marketing. NOTE The print may appear lighter in some copies due to the print method used.

Related Subjects

Business Business & Finance Business & Investing Economics Education & Reference Entrepreneurship Marketing Marketing & Sales Small Business & Entrepreneurship

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