Revenue Management: Hard-Core Tactics for Market Domination

I purchased this book for my revenue team , They have all just started to read through it and are so fascinated by how revenue management developed and is continuing to develop. Excellent choice

This book was a great introductory on the theories and applications of Revenue Management in the workplace. Robert Cross combines a great deal of experience and knowledge along with actual examples of his ideas in many different business situations. For anyone who deals with complicated supply and demand models this book is great. The reading helped me to become more aware of the different ways that revenue management can be used to help the bottom line of company profits. The book gave great examples of how we can earn more revenue dollars out of markets that we have already tapped and how to explore new markets, that at first glance may not be chasing. By using tracking and accurate historical data, we can help correctly predict where out business is going and how to best take advantage of the more profitable strategies.The real life examples made the reading enjoyable, by showing how the theories work. He made examples of companies that are no longer in business that could have used his theories and stayed successful. This was a book that was assigned to me to read, and with some dread I picked it up. I would say that this, while not a book to read for enjoyment, is great if you are looking to get information that you can use in real life.

This book was a delight to read. The points are powerful and well-presented. I loved the barber story and could see how the revenue management concepts could apply to virtually any business. Unfortunately, too many examples were travel industry related. I almost didn't buy the book, though because of the title. A better one would be "Easy Money from Market Knowledge"

At the time I bought the book, I was not certain why I initially purchased it. But it ended up being exactly what I was looking for. I have read it thouroughly three times in the last eight months and have passed it around to several friends. Although it does not give the answer to every question about revenue management, it does give a good feel for the subject and it is vital reading for everyone in business. I look forward to the next book.

I recieved the book and spent the next two days highlighting many passages that apply directly (and frighteningly!) to my company. I am only a sales representative on the west coast, but I have strongly suggested that our corporate managers not just read, but also study Cross's book. As Allen Dulles once said about intelligence, the book represents "timely truth, well told."