Review of Marketing Research

by Naresh K. Malhotra

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Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies.

Format:Hardcover

Language:English

ISBN:0765613050

ISBN13:9780765613059

Release Date:November 2005

Publisher:Emerald Group Publishing

Length:256 Pages

Weight:1.28 lbs.

Dimensions:1.0" x 6.9" x 10.2"

Related Subjects

Business Business & Investing Economics

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