This text illustrates the evolving definitions of rhetoric from myth & display to persuasion & symbolic inducement. This history of rhetoric includes unique, in-depth investigations of Greco-Roman,... This description may be from another edition of this product.
Excellent book, well written, concise and highly informative
Published by Thriftbooks.com User , 26 years ago
This book provides a concise yet thorough introduction to the field of rhetoric in communication. From the ancient Greeks to the modern era, traces the development of rhetoric in the west. This book is written beautifully, is easy to read and enjoyable. Provides additional references for further reading and is clearly well researched and organized. A must for students of rhetoric.
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