Rhetoric in an Organizational Society: Managing Multiple Identities
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What does it mean to speak with a collective voice? This is the central question addressed in Rhetoric in an Organizational Society. The author explains how in advanced industrial society many of the messages that individuals see and hear are associated with organizations of great size, resources, and power. Organizational messages take the forms of advertising, public relations, issue advocacy, doctrine, annual reports, policy statements, newsletters, declarations, and so forth. However, given an accustomed emphasis on the individual, citizens and scholars alike have difficulty interpreting messages that represent collectiveness.
Format:Hardcover
Language:English
ISBN:087249733X
ISBN13:9780872497337
Release Date:January 1991
Publisher:University of South Carolina Press
Length:202 Pages
Weight:1.30 lbs.
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