Right Side Up: Building Brands in the Age of the Organized Consumer

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The world of marketing and branding is in the midst of a series of transformations. A key skill now is knowing which elements of the old marketing model to discard and which to embrace - and when.... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0006531962

ISBN13:9780006531968

Release Date:February 2002

Publisher:HarperCollins (UK)

Length:356 Pages

Related Subjects

Business Business & Investing Philosophy

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Right Side Up: Building Brands in the Age of the Organized Consumer

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